Adobe acquires Marketo for almost 5 billion USD - Will Marketo be renamed to Adobe Marketo in 2019?

#MarTechFriday 002 - What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.

Agile marketing automation is the combination of agile project delivery methodologies and marketing automation. But why is this combination so great?

In general, the lack of expertise and knowledge is the reason why businesses haven’t started to deploy marketing automation yet. Next to that, more than half of the marketers (56%) think the MarTech industry is evolving faster than their companies’ use of marketing technology.

Preparing the marketing automation business case for a complex international matrix organization as part of their digital change.

#MarTechFriday 001 - Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra white spaces in your email opening. You can address this with formula field tokens or velocity email scripting.

Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder of Chapman Bright, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.

Piloting marketing automation to build a library of business value generating use cases, which can then be globally rolled out.

I'm a bit embarrassed though. I've been amongst the first people to ever get Marketo certified back in 2013, after already using Marketo on a daily basis for a while.

The Dutch Marketo user group met at Marketo's EMEA headquarters in Dublin for the periodic user group meeting. The group usually meets in the Netherlands of course. But we took the opportunity to visit Marketo's new office in Dublin.

Essent, pressured by energy market forces, for the first time ever in the market, is now serving large B2B customers online. With that, Essent had the need to support the execution of campaigns for acquisition and retention.

Read how Marketo is leveraged in B2C; How to find en engage ambassadors; How complex customer data is used for operational lifecycle emails; Connecting a mobile app.....